What is Search Engine Marketing?
Search Engine Marketing is the process of marketing and promoting a web site on the internet through search engines like Google, Bing, MSN or Yahoo. Web search engines give higher placement rankings to those websites that meet certain criteria. In the increasingly high competitive world of internet business, it is extremely important to have a website positioned at the top of search engine rankings in order to maintain high visibility and to attract the traffic flow necessary for success. Generally, one or more practices are utilized such as Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), and Pay For Inclusion (PFI).
Organic Search Engine Optimization (SEO)
Search Engine Optimization applies techniques to web sites to maximize natural, or organic, search results thus giving higher placement on search engine pages. These rankings are determined by results gleaned from returns on searches of keywords or keyword phrases which visitors have entered. The better a web site caters to the needs of search requests; the more visibility is obtained through its listing on the engines which normally produces higher traffic.
Pay Per Click Advertising (PPC)
Pay Per Click Advertising is the accepted model used on web sites where an advertiser places their ad on a host sight. The advertiser then pays the host when their ad is clicked and traffic is forwarded to their page. Where search engines are concerned, advertisers usually make bids on keywords or keyword phrases that target their chosen market.
Pay For Inclusion (PFI)
There is another option besides the standard search engine which is utilizing online directories. Directories can be of general interest or be specialized in their topics. Pay For Inclusion includes a site’s web ad in the directory for a listing fee.
Brivin and SEM
Brivin Corp utilizes state-of-the-art techniques to maximize web site exposure on the top ranked search engines giving the highest visibility to our sites. Our team consists of highly skilled professionals in the web-driven world who harmoniously work together to meet the requirements of search engine ranking and provide our sites with high visitor traffic. Once we achieve the desired traffic, we optimize the conversion rate to get desired results. Brivin knows success.