If you are looking to create a new e-commerce website or are completely revamping your current website, then you more than likely are trying to decide which platform is the best option for your business. There are several e-commerce platforms to choose from and sometimes it is not easy to determine which platform is best for your business needs.

If you have an e-commerce website, then you are more than likely looking for insight into the human psyche to determine what, exactly, drives people to make a purchase when they visit your website. What do your customers look for in an online e-commerce website?