{"id":55,"date":"2012-02-13T15:07:46","date_gmt":"2012-02-13T15:07:46","guid":{"rendered":"http:\/\/www.brivincorp.com\/blog\/?p=55"},"modified":"2013-05-14T15:32:55","modified_gmt":"2013-05-14T15:32:55","slug":"google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end","status":"publish","type":"post","link":"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/","title":{"rendered":"Google Search, plus Your World: An Exciting New Feature, or is it the END?"},"content":{"rendered":"

Last month, Google added something new to your search results.\u00a0 Google is calling it Search, plus Your World.\u00a0 <\/em>The feature imbeds information shared by you and your social networking friends into your primary search results.\u00a0 While it won\u2019t include information from Facebook, Twitter or other sites (at this point), Search, plus Your World<\/em> does include content shared by your connections on the Google+ social network and Google’s Picasa photo sharing site.<\/p>\n

Search, plus Your World<\/em> won\u2019t reveal any of your private information that wasn’t already available.\u00a0 In fact, you and your friends\u2019 information on Google+ and Picasa has been accessible for a while; the only difference was you had to search for it in a different place. Now, it\u2019s all combined with your normal web search. As a result, social networking information from your friends will be at the top of your Google search results.\u00a0 Sure, it\u2019s a little more \u201cin-your-face\u201d but Google users can always disable the feature if they don\u2019t like it.<\/p>\n

\"Google<\/a><\/p>\n

What\u2019s it like?<\/strong><\/p>\n

It might be disturbing to see you your friends\u2019 personal Google+ status feeds at the top of a normal web search. In the past, Google searches didn’t include such highly personalized information.\u00a0 But basically, your experience will be like this:\u00a0 Let’s say you want to see recent photos of your 10-year-old nephew, Johnny. Well, simply type in your nephew’s name. Any recent photos posted by your sister on Picasa or Google+ will appear at the top of your search results.<\/p>\n

Alternatively, you might need a new muffler for your car, so you search “Best Muffler Shops in Miami Beach.” At the top, you\u2019ll see any posts made by your friends relating to those search words. Maybe a friend commented on a great muffler shop in a status update (which could be really helpful information); or, since Miami Beach is also part of the search, you might see some pictures of friends spending time at the beach. Below the personalized results, you’ll see the normal links relevant to local muffler shops \u2013 and hopefully you\u2019ll find a good place to fix your car.<\/p>\n

Don\u2019t worry, your privacy is still in tact <\/strong><\/p>\n

It\u2019s important to note that Google has followed through on its extreme commitment to the privacy of your information. Search, plus Your World<\/em> is just as its name implies. It’s a regular Google search that also includes information from your world, and only from your <\/em>world.\u00a0 <\/em>Therefore, with regard to your privacy, your personal information will only appear in the search results of people who you\u2019ve already given access to it \u2013 whether that happens to be the entire world or just a couple of friends. Also, the information specific to your web search results will be encrypted so only you and your web browser can see it.\u00a0 It won\u2019t be possible for a network administrator or anyone else to spy on your search results or those of your friends.<\/p>\n

Again, if you\u2019ve shared information or pictures publicly, it could appear in the search results of anyone. But if you\u2019ve shared pictures or posts with only certain individuals, then that information will only appear in the search results of those individuals.\u00a0 Still, one setback could be older posts that you\u2019ve forgotten about.\u00a0 Perhaps 10 years ago you were living a crazy life or saying things you might be embarrassed of today.\u00a0 Well, if someone searches on a topic relevant to one of those embarrassing things \u2013 there it will be!<\/p>\n

\u00a0What the critics are saying<\/strong><\/p>\n

Not everyone is happy about Search, plus Your World<\/em>. Some businesses worry that the personalized information at the top of search results will interfere with their customers\u2019 ability to find them. Indeed, if you are searching for muffler shops in Miami Beach, you’ll have to scroll past all the information relevant to your family and friends at the top of the results before you can find the muffler shop that’s going to fix your car.<\/p>\n

Much to the chagrin of these businesses, they will need to have a presence on Google+ in order to continue appearing at the top of your search results. Not only that, but they will need to entice you to add them into one of your Google+ circles before they can show up in your personalized results. In this regard, businesses who establish a sweeping presence on Google+ will have a distinct advantage in terms of appearing at the top of Google searches.\u00a0 And this is why some critics are saying Search, plus Your World<\/em> is just a sneaky way for Google to expand the size and scope its Google+ network.<\/p>\n

\u00a0What the proponents are saying<\/strong><\/p>\n

Google and other proponents are touting the many positive benefits of Search, plus Your World<\/em>. They say that Google is becoming a search engine that will strengthen human relationships and the connections people have with family and friends. They refer to Search, plus Your World<\/em> as a \u201cSocial Search,\u201d as opposed to a traditional web and Internet search. Indeed, there is a vast amount of personal information available on social networks and photo\/video sharing websites \u2013 why not make that searchable too?<\/p>\n

\u00a0What\u2019s next for Google, Search plus Your World?<\/strong><\/p>\n

As you may already know, personalized search results with Google are nothing new under the sun. For years, Google has tailored search results to specific users based on their usage statistics. For example, users who often search about wine or vacations in Napa Valley may find websites relating to those topics more frequently in their search results. They will also see advertising related to those topics on the Google website. In this sense, Search, plus Your World <\/em>is a natural evolution of Google’s commitment to customizing search results so they are highly relevant to individual users.<\/p>\n

At this point, Google\u2019s web crawlers don\u2019t have access to Facebook and Twitter\u2019s vast databases of personal information, so information from those and similar sites won\u2019t be included in your search results.\u00a0 However, Google says it\u2019s open to the idea of including this kind of data from Twitter and Facebook should they choose to share it.\u00a0 Therefore, the Search, plus Your World<\/em> could be the sign of some very big changes to come in terms of what is and isn\u2019t searchable via Google\u2019s search engine.\u00a0 If Facebook, Twitter, and others open up, it will be some very big news for Google and the current structure of the Internet.<\/p>\n

\u00a0Check it out for yourself!<\/strong><\/p>\n

All in all, you should be relieved to know that Search, plus Your World<\/em> will not be broadcasting you and your friends\u2019 private information all over the world (any more so than it\u2019s already being done). It’s just that your Google search will look a little different, along with some familiar faces of your friends embedded inside. And of course, you can always disable the feature if you don\u2019t like it.<\/p>\n

So, if you haven’t already done it, log into Google now and see if Search, plus Your World<\/em> is currently active on your account. Then you can decide for yourself whether it’s annoying, useless or the best thing since sliced bread.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last month, Google added something new to your search results.\u00a0 Google is calling it Search, plus Your World.\u00a0 The feature imbeds information shared by you and your social networking friends into your primary search results.\u00a0 While it won\u2019t include information from Facebook, Twitter or other sites (at this point), Search, plus Your World does include […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\nGoogle Search, plus Your World: An Exciting New Feature, or is it the END? | Brivin Corp Articles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search, plus Your World: An Exciting New Feature, or is it the END? | Brivin Corp Articles\" \/>\n<meta property=\"og:description\" content=\"Last month, Google added something new to your search results.\u00a0 Google is calling it Search, plus Your World.\u00a0 The feature imbeds information shared by you and your social networking friends into your primary search results.\u00a0 While it won\u2019t include information from Facebook, Twitter or other sites (at this point), Search, plus Your World does include […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/\" \/>\n<meta property=\"og:site_name\" content=\"Brivin Corp Articles\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-13T15:07:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-14T15:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.brivincorp.com\/blog\/images\/google-search-your-plus.jpg\" \/>\n<meta name=\"author\" content=\"Jonatas Leonel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonatas Leonel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/\",\"url\":\"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/\",\"name\":\"Google Search, plus Your World: An Exciting New Feature, or is it the END? | Brivin Corp Articles\",\"isPartOf\":{\"@id\":\"http:\/\/www.brivincorp.com\/blog\/#website\"},\"datePublished\":\"2012-02-13T15:07:46+00:00\",\"dateModified\":\"2013-05-14T15:32:55+00:00\",\"author\":{\"@id\":\"http:\/\/www.brivincorp.com\/blog\/#\/schema\/person\/37c304d58c728dfe18a94c5ce6086bd8\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"http:\/\/www.brivincorp.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Search, plus Your World: An Exciting New Feature, or is it the END?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.brivincorp.com\/blog\/#website\",\"url\":\"http:\/\/www.brivincorp.com\/blog\/\",\"name\":\"Brivin Corp Articles\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.brivincorp.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.brivincorp.com\/blog\/#\/schema\/person\/37c304d58c728dfe18a94c5ce6086bd8\",\"name\":\"Jonatas Leonel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.brivincorp.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/a260fa15c2418bb52d6dede3674b79e2?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/1.gravatar.com\/avatar\/a260fa15c2418bb52d6dede3674b79e2?s=96&d=mm&r=g\",\"caption\":\"Jonatas Leonel\"},\"url\":\"http:\/\/www.brivincorp.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Search, plus Your World: An Exciting New Feature, or is it the END? | Brivin Corp Articles","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/","og_locale":"en_US","og_type":"article","og_title":"Google Search, plus Your World: An Exciting New Feature, or is it the END? | Brivin Corp Articles","og_description":"Last month, Google added something new to your search results.\u00a0 Google is calling it Search, plus Your World.\u00a0 The feature imbeds information shared by you and your social networking friends into your primary search results.\u00a0 While it won\u2019t include information from Facebook, Twitter or other sites (at this point), Search, plus Your World does include […]","og_url":"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/","og_site_name":"Brivin Corp Articles","article_published_time":"2012-02-13T15:07:46+00:00","article_modified_time":"2013-05-14T15:32:55+00:00","og_image":[{"url":"http:\/\/www.brivincorp.com\/blog\/images\/google-search-your-plus.jpg"}],"author":"Jonatas Leonel","twitter_misc":{"Written by":"Jonatas Leonel","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/","url":"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/","name":"Google Search, plus Your World: An Exciting New Feature, or is it the END? | Brivin Corp Articles","isPartOf":{"@id":"http:\/\/www.brivincorp.com\/blog\/#website"},"datePublished":"2012-02-13T15:07:46+00:00","dateModified":"2013-05-14T15:32:55+00:00","author":{"@id":"http:\/\/www.brivincorp.com\/blog\/#\/schema\/person\/37c304d58c728dfe18a94c5ce6086bd8"},"breadcrumb":{"@id":"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.brivincorp.com\/blog\/google-search-plus-your-world-an-exciting-new-feature-or-is-it-the-end\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"http:\/\/www.brivincorp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Search, plus Your World: An Exciting New Feature, or is it the END?"}]},{"@type":"WebSite","@id":"http:\/\/www.brivincorp.com\/blog\/#website","url":"http:\/\/www.brivincorp.com\/blog\/","name":"Brivin Corp Articles","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.brivincorp.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/www.brivincorp.com\/blog\/#\/schema\/person\/37c304d58c728dfe18a94c5ce6086bd8","name":"Jonatas Leonel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.brivincorp.com\/blog\/#\/schema\/person\/image\/","url":"http:\/\/1.gravatar.com\/avatar\/a260fa15c2418bb52d6dede3674b79e2?s=96&d=mm&r=g","contentUrl":"http:\/\/1.gravatar.com\/avatar\/a260fa15c2418bb52d6dede3674b79e2?s=96&d=mm&r=g","caption":"Jonatas Leonel"},"url":"http:\/\/www.brivincorp.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":6,"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":106,"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/106"}],"wp:attachment":[{"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.brivincorp.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}